Google Ads (PPC)

Why Choose Google Adwords?

Google Adwords helps you get your business found by your target audience who search for specific terms related to your brand, products, and content. You can find out how to set up your Google Adwords account and set your budget here. First, let’s take a look at the benefits to help you decide if Adwords will help you achieve your digital marketing objectives and enable you to reach your ideal audience.

Benefits:

• Use the free Google Adwords Keyword Planner to help you research the longtail keywords your target audience is searching for – use these terms to create your Adwords campaigns.
• Create compelling ads that deliver the messages and products/services your prospects are searching for.
• Set a daily budget to ensure you don’t exceed your allocated spend.
• Reach your customers on whatever device they are searching on – e.g. desktop, mobile, or tablet.
• Measure the impact of your campaigns and find out how many people see your ads, the percentage of prospects who click on your ads, and the number of sales you’ve made as a direct result.
• You can test and tweak your ads at any time and pause and re-start your ads as you see fit.

Why choose the Google Display Network?

The Google Display Network allows you to place your ad in front of the right person at the right time and on the right sections of relevant websites. You’ll find everything you need to know about setting up your Google Display Network ads here, but first, let’s take a look at the benefits to help you decide if it’s the right option for you.

Benefits:

• You can choose between an array of ad formats, including text ads, image ads, mobile ads, and video ads.
• Target your ads to ensure they reach the right, specified audience of your choice – the topics targeting feature enables you to place your ads on websites related to your chosen topics.
• There is a selection of pre-made ads you can choose and customize or you can choose to build your own ads from scratch.
• The automatic bidding tool automatically sets the budget on your ads for you – the budget is set to ensure your ad achieves the maximum number of clicks for the lowest cost.
• Reach and frequency reporting allows you to track and measure your ad’s performance and enables you to discover how many people your ad reached and how many people clicked it.